See what's driving your growth, and what's holding it back

How it works

Three steps from where you are to a clear next move

1. Step 1

   Take the SCALE Executive Assessment

   Twenty statements across the five SCALE dimensions, plus a few questions about your business. It takes about seven minutes and it is complimentary.

2. Step 2

   Get Your SCALE Score

   You see your score immediately on screen: an overall number out of 100, a score for each dimension, and a plain reading of what it may mean.

3. Step 3

   Schedule Your Private SCALE Strategy Session

   A focused conversation about your results: what your constraints may be costing you, and the highest priority opportunities for the next 12 months.

What is the SCALE Executive Assessment?

It is a complimentary self assessment for business owners and executives. You rate 20 statements about your company from 1 to 10 across five dimensions: Strategy, Conversion, AI & Automation, Leadership, and Execution. It then returns a SCALE Score showing where your business is strong and where it may be constrained.

Answer based on where your business is today, not where you want it to be. The value of the score depends entirely on how honestly the statements are rated, and nobody sees the answers except us.

How long does the assessment take?

About seven minutes. The 20 rated statements move quickly because each one is a single tap. A handful of short questions about your revenue, team size, goals, and constraints follow, then your contact details. Your progress is kept if you refresh the page part way through.

What is a SCALE Score?

Your SCALE Score is a number out of 100 built from your ratings. Each of the five dimensions is scored out of 100, and the overall score is the average of those five. The score names your strongest area and your two biggest constraints so the conversation starts in the right place.

What happens after I get my score?

Your scorecard appears on screen straight away and you can save or print it. From there you can schedule a private SCALE Strategy Session: a focused conversation about what your results suggest, what the constraints may be costing you, and what to prioritise over the next 12 months.

Is the SCALE Executive Assessment really free?

Yes. There is no cost, no account and no card. At the last step we ask for your name, email and company, and then your score appears on screen. Those details go to our customer relationship management system so we can follow up about your results, and we do not sell personal data.

What happens to my answers?

While you are working through the steps your answers stay in this browser tab, which is why refreshing the page does not lose them. When you finish, they are sent with your contact details to our customer relationship management system. Nobody sees them except us. The privacy policy sets out how to ask for access or deletion.

What are the five SCALE dimensions?

Strategy is direction, priorities and the biggest opportunities. Conversion is lead generation, sales process, follow up, referrals and pipeline. AI and Automation is where technology and systems create leverage. Leadership is delegation, accountability, communication and decision making. Execution is priorities, KPIs, accountability and 90 day execution cycles.