Private Executive Coaching and Business Advisory
Build the Leader.
Grow the Revenue.
Create the Leverage.
SCALE12 is a private 12-month executive coaching and business advisory program limited to 12 business owners. Two private one on one sessions every month combine strategy, sales, execution, leadership, and practical AI into a single advisory relationship, alongside a full assessment of the business, a 12-month roadmap, and a new execution plan every quarter.
What is SCALE12?
SCALE12 is a private 12-month executive coaching and business advisory engagement for established business owners. You get two private sessions each month, a full assessment of the business, a 12-month roadmap, and quarterly execution plans. It is limited to 12 clients at a time so every engagement stays personal.
What does SCALE12 include?
Twenty four private sessions across the year, the SCALE Business Assessment and Scorecard, a 12-month roadmap, four 90 day execution plans, a revenue and sales diagnostic, an AI Leverage Audit, a CEO Leverage Analysis, and quarterly business reviews. Every deliverable is built for your company, not adapted from a template.
How much does SCALE12 cost?
SCALE12 is $1,500 per month on a 12 month agreement, which is $18,000 in total. That covers every session, every diagnostic, the roadmap, the quarterly plans, and the reviews. Only 12 clients are taken at any one time.
Who is SCALE12 for?
It is for owners who have already built something that works and now need the company, and themselves, to operate differently to reach the next level. It suits people who want a working relationship and accountability rather than more information. Fit is decided in a conversation, not by a form.
If that is where you are, start the conversation.
The SCALE Framework
Every engagement is built around five areas
Strategy
Clarify where the business is going, identify the biggest opportunities, and establish the priorities that matter most.
Conversion
Strengthen the revenue engine: lead generation, sales process, follow up, referrals, pipeline management, and sales leadership.
AI & Automation
Identify where AI, automation, technology, and better systems create meaningful leverage across the organization.
Leadership
Develop the owner and leadership team through better delegation, accountability, communication, and decision making.
Execution
Translate strategy into measurable action through priorities, KPIs, accountability, and 90 day execution cycles.
Every engagement works through all five, in your business.
The Program
Not simply 24 coaching conversations
Every SCALE12 client begins with a comprehensive assessment of their business and receives a customized 12-month roadmap, quarterly execution plans, a revenue diagnostic, a CEO leverage analysis, and an AI opportunity map.
24 Private Sessions
Two private 50 minute one on one sessions every month for 12 months, focused on the highest value issues in your business at that moment.
SCALE Business Assessment and Scorecard
A comprehensive evaluation across Strategy, Conversion, AI & Automation, Leadership, and Execution, with a baseline score you can measure progress against.
12-Month SCALE Roadmap
A customized roadmap covering growth objectives, revenue opportunities, leadership priorities, sales improvements, and AI opportunities.
Four 90-Day Execution Plans
Each quarter: 3 to 5 critical priorities, each with an objective, actions, owner, deadline, and KPI. Focused on implementation, not discussion.
Revenue and Sales Diagnostic
A structured evaluation of your revenue engine that identifies your Primary Revenue Constraint: where revenue is being lost and what to do about it.
AI Leverage Audit™
Where should your company use AI, automation, or better systems? Every opportunity categorized: Automate, Augment, Delegate, or Eliminate.
CEO Leverage Analysis
An honest look at where your time goes today versus where the CEO of the company you are building needs to spend it: your CEO Leverage Gap.
Quarterly Business Reviews
Every 90 days, a structured review of revenue, KPIs, priorities, team, and AI initiatives, then the next 90 day plan.
Limited to 12 clients. Fit is decided in a conversation.
The Client Journey
A clear beginning, middle, and end
| Phase | Months | Focus | What you get |
|---|---|---|---|
| Phase 1 | Months 1 to 2 | Diagnose |
|
| Phase 2 | Months 2 to 3 | Design |
|
| Phase 3 | Months 3 to 11 | Execute |
|
| Phase 4 | Month 12 | Evaluate and Scale |
|
Your Advisor
Jay Jones
Founder and CEO, Cuantico Inc.
Jay has spent more than 15 years coaching executives, business owners, and sales professionals. He spent over a decade as a partner at Southwestern Consulting, coaching leaders worldwide and becoming the firm's top-ranked producer globally.
He has also run the kind of business he now advises. As Executive Director of Spinal Corrective Care Associates, he drove 420 percent revenue growth in four years. In 2021 he founded Cuantico, an AI automation company, which is where the AI and automation side of the SCALE framework comes from.
That combination is the reason SCALE12 exists. Sales coaching alone will not do it. Neither will executive coaching, and neither will AI. The businesses that win put all of it together.
Jay on LinkedInTwo private sessions a month, with Jay.
Investment
Limited to 12 clients
SCALE12 is limited to 12 clients so every person in the program gets personal attention. If you have already built something successful but know that reaching the next level will require you, and your business, to operate differently, we will have a conversation and determine whether SCALE12 is the right fit.
The goal is not to give you more information. It is to help you build a better company.
12 Month Engagement
$1,500/month
12 month agreement, $18,000 in total. 12 clients maximum.
- Two private 50 minute sessions every month
- Full SCALE Business Assessment and Scorecard
- 12-month roadmap plus four 90 day execution plans
- Revenue diagnostic, CEO leverage analysis, AI opportunity map
How many clients does SCALE12 take?
12 at a time, and no more. Two private sessions a month for every client is the constraint: past 12 the calendar stops allowing the attention each engagement is sold on. When the 12 places are taken, applications wait for one to come free rather than being absorbed into a larger group.
What industries does SCALE12 work with?
SCALE12 is not built around one industry. The five SCALE dimensions, Strategy, Conversion, AI and Automation, Leadership, and Execution, describe how any established business runs, and every deliverable is built for your company rather than adapted from a template. Jay's own operating background spans sales coaching at Southwestern Consulting, running Spinal Corrective Care Associates, and founding the AI automation company Cuantico. Fit is decided by the state of the business, not by its sector.
Where is SCALE12 based?
Cuantico Inc., the entity behind SCALE12, has its address of record in Jacksonville, Florida, in the United States, and the practice works in US Eastern time. The program runs through private one on one sessions rather than site visits. If your business operates outside the United States or in another time zone, say so in the application and we will tell you plainly whether it works.
Apply
Start the conversation
Tell us a little about your business. Every SCALE12 application gets a reply to schedule a conversation about whether SCALE12 is the right fit.
Not ready to apply? Take the SCALE Assessment and get your score first.